Love them or hate them, use them or don’t, applications have taken the mobile industry by storm and demonstrate that mobile communication is more than just telephony and email. 

I recently discovered a company down in the Bay Area called Zoove (www.zoove.com).  Well, saying I discovered them is a stretch as they’ve been around for a number of years quietly building a compelling direct response mobile marketing service.

No, I’m not talking about the Mariner’s 2010 season (don’t even get me started), but rather Google’s much-hyped attempt to get into the living room with Google TV.

Let’s face it, the term “video snacking” describes the quick and consistent consumption of video, and how millions of people have historically chosen to view content online.