Effective burn management isn't just about the money. It's about the message it sends.
Today’s startup environment is faced with numerous challenges for entrepreneur and investor alike. My interview with Joe Wallin and Michael Schneider of The Law of Startups attempts to highlight some of the key focus areas for entrepreneurs and what investors need to be prepared to address as their portfolio companies grow. In an ever changing market environment, success can ultimately mean many things and it’s important for both the entrepreneur and investor independently, or with a 3rd party, take a dispassionate look at the market and define what success ultimately means – whether through a pivot, acquisition or simply doubling down on the current plan.
Just when we thought the days of pre-installed “bloatware” were behind us, the ghost of RealNetworks’ past has returned in the form of Verizon offering brands the ability to pre-install their apps on certain mobile devices.
Now, like wide bottom jeans, aviator sunglasses and other pieces of bad fashion finding their way back into the mainstream, we are once again seeing a revival of this consumer tone-deaf concept of forcing a brand presence onto what has become a highly personal device.
As a society we’ve hidden ourselves behind television sets and social media feeds. Forgetting that what we were seeing and actually participating in was just a show – an illusion made for public consumption but never meant to be taken literally. Unfortunately the illusion has become reality and the effects of this will be far-reaching and long lasting.